ESPN, Nintendo Serve Mariners Fans

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK ESPN has partnered with Nintendo to deliver content to fans attending Seattle Mariners games — as long as those fans bring along Nintendo DS handheld devices.

The network will deliver localized sports news and highlights to fans who attend Mariners games at Safeco Field in Seattle this season. The push starts with the first home game, which is scheduled for Tuesday, April 14.

The ESPN pact enhances the Nintendo Fan Network, launched in 2007 by Mariners’ majority-owner Nintendo as a means to deliver information via an in-stadium Wi-Fi Network to fans using their portable Nintendo gaming devices — even allowing them to order concessions.

For ESPN, the Nintendo DS, and the recently launched Nintendo DSi provide yet more platforms for the network to distribute content.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in