ESPN App Goes Where Viacom Hasn't . . . Yet
While Viacom and Time Warner Cable sued and countersued each other over launching iPad applications, ESPN showed why its fellow content owners might be willing to go to the mat over carriage rights for new devices like the iPad: they’ve got their own mobile apps in the pipeline that they want to take precedence over anything the cable providers want to offer.
The sports programming giant rolled out its new WatchESPN app on Thursday for Apple’s iPad, iPhone and iTouch, a free service that will allow authenticated cable subscribers to stream the company’s networks live, in their entirety, including ESPN, ESPN2, ESPNU and ESPN3.com.
Initially,
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