Digital ad veteran Eric Bader has been named chief marketing officer at RadiumOne, a social media targeting company that is looking to build out its online ad platform.
Bader has been a leading figure in the digital agency space, having logged stints as managing director at MediaVest, senior partner of interactive at Ogilvy and more recently as global president and chief strategy officer at Initiative. The New York native has also established himself as one of the more versed executives when it comes to mobile marketing; he and John Hadl helped found the mobile specialty shot Brandinhand in the mid-2000s.
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