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By Teresa Buyikian
LOS ANGELES–Equity Toys, a Beverly Hills, Calif., toy manufacturer, has launched a search for an agency to handle its $3-5 million advertising account.
The client has asked five Southern California shops to join the search, said Equity Toys vice president of marketing Keith Cohn. Agencies were invited based on ‘old contacts,’ said Cohn, a former Mattel marketing executive.
Big Imagination Group in Marina del Rey; Reynolds & Associates in Manhattan Beach; and Mendelsohn/Zien and Asher/Gould, both in Los Angeles; are participating in the review, sources said.
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