Entertainment: Rovio CMO Peter Vesterbacka

He insured Angry Birds took the market by storm

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Even if you’re not one of the 400 million people who’ve downloaded it; 30 million who play it every day; 130 million who check it out each month; or someone who’s contributed any of their time to the 1.8 billion hours that it’s occupied in the lives of the global citizenry, chances are you’ve still heard of Angry Birds.

And why? Because of one of the most extensive and successful cross-marketing efforts the world has seen since Star Wars—to be precise, the marketing efforts of Peter Vesterbacka.

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