Entercom's Marketing Chief Wants to Turn Up the Volume on Madison Avenue

Brand architect moves seamlessly from TV to radio

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Specs

Current gig Chief marketing officer, Entercom Communications

Previous gig Executive vice president of corporate marketing, Univision

Age 55

Twitter @ruthscoop

Adweek: Why the move from Univision to Entercom?

Ruth Gaviria: Entercom and Univision are similar in that each is the best kept secret in its industry. My role at Univision was to relaunch the brand and have it be recognized for the audience it can deliver and for its opportunity to compete with the English- language broadcast networks.

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