Endust Intros Achoo-Free Cleaning Spray

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Endust, a brand of Sara Lee, has added a fragrance-free, hypoallergenic spray to its family of aerosol cleaners. The spray also sports a new design: a sleeker, curvier can.

The 10-oz. Endust aerosol surface cleaner began shipping this month and will be at full distribution in September, said Sara Lee marketing director Stan Stoltzfus. It retails for $3.99.

Since products like these typically have a long purchase cycle (averaging one or two consumer purchases per year), the company decided on a mix of in-store promotions, coupons, FSIs and a frequent shopper database program, Stoltzfus said.

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