Endorsement Train Starts Early for Super Bowl QB

Ravens' Flacco inks 1-year deal with Haribo

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The “HarBowl” just a got a little bit sweeter for Joe Flacco. Flacco is the latest pro quarterback to grab an endorsement deal after reaching the Super Bowl.

The Ravens quarterback just signed a one-year deal with Haribo, the world’s largest gummy, licorice and marshmallow manufacturer.

“This all happened in the last 48 to 72 hours,” said Allan Charles, chairman and creative director for TBC, Haribo's lead creative agency. “We’re Haribo’s agency and Joe’s here [in Baltimore].

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