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A recent study reveals a wealth of data and specific insights into new realities faced by Hispanics and African Americans, where empowerment in the marketplace and influence on consumer goods, pricing and customer service represent some positive opportunities for businesses.
The Yankelovich Multicultural Marketing Study 2009, to be released to study sponsors on March 27, discloses that there are both rewards and pressures to empowerment for African Americans and Hispanics. Also, some influences enhance empowerment for these ethnic consumers, while other influences hinder empowerment.
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