EmblemHealth Goes Into Play

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EmblemHealth has begun a review of branding and direct chores on its ad account and hired consultancy AAR Partners to oversee the process.
 
AAR said the client frequently reviews such vendor relationships, adding that the process does not reflect on the work being done by the incumbents.
 
Interpublic Group’s Hill, Holliday in Boston has handled branding chores since 2006, while DR agency Hacker Group of Seattle has been on the roster nearly a decade. Those shops have been invite dto defend and are expected to do so, an AAR representative said.



AAR pegged ad spending moving forward at $15 million.

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