Embattled Abercrombie CEO Backpedals on Exclusionary Comments

Brand took a hit last week, says consumer perception tracking firm

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After a viral video incited widespread backlash against Abercrombie & Fitch Co., CEO Michael S. Jeffries tried to stem the tide of hostility, according to the L.A. Times.

Critics lambasted the company as discriminatory, citing a Salon interview with the CEO: "Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong."

In a statement, Jeffries responded to criticism over his comments that Abercrombie is "exclusionary" and will never sell women's clothing in XL and XXL sizes.

"A&F is an aspirational brand that, like most specialty apparel brands, targets its marketing at a particular segment of customers," Jeffries said.

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