eMarketer: Online Commerce Slowing Down

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The lingering recession has accelerated the rise of a new breed of independent consumers who meticulously research big-ticket items as well as everyday purchases online.

These consumers honed their Internet research skills during the 2008 holiday shopping season when, in search of savings and memorable gifts, they deftly moved between sites and tried different shopping tactics to secure the best possible values.

These trends, according to research provided by eMarketer, have led to a slowdown in domestic e-commerce activity.

After years of double-digit growth rates, U.S.

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