Elvis Lives! (Kind Of)

Latest star to be resurrected as a hologram in live shows, movies and ads

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Elvis is back in the building, sort of. Authentic Brands Group, which manages Elvis’ estate, and digital production company Pulse Evolution will bring the King back to life as a hologram. The companies plan to have Elvis shake, rattle and roll in live shows, commercials and movies.

Since digital Elvis will involve 11,500 moving parts, Authentic Brands Group CEO Jamie Salter said he won’t be available for projects until spring 2015 or live performances until fall 2015.

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