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LOS ANGELES Callaway Golf has chosen independent Eleven as lead creative shop on its $50 million business following a review, the agency said today.
Last week, sources said Omnicom Group’s OMD won the media portion from independent incumbent KSL.
“The thing that connected us to them is that in a funny way golf has become about technology, metallurgy, swing physics,” said Courtney Buechert, president, Eleven. “But Callaway is at its origin an emotional brand. How this stopped being about how people feel about golf I’m not sure.
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