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Union Bank selected Eleven Inc. as its global agency of record after a review which included finalists Ogilvy, RPA and incumbent Dentsu. Select Resources International conducted the search process, undertaken last fall.
In the latest available data from Nielsen, the bank spent $2.9 million in measured media from January 2011 through September 2011. In the comparable, year-ago period, the amount was $3.1 million. Those figures do not include digital or B-to-B spending.
Eleven, a San Francisco independent, is tasked with creating all of Union Bank’s traditional communications as well as its interactive work in digital, social and mobile platforms.
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