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Elevator

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The new round of "These Guys Are Good" spots provides a crispness and wit not found in previous efforts. In "Elevator," golfers Charles Howell III and Scott McCarron play a game of one-upmanship. Starting at 72 (a normal 18-hole par score), the two men press successively lower floor numbers (at increments of one) until they reach 59. Both golfers hesitate--after all, breaking 60 for 18 holes is golf's holy grail.