Electronic Arts Reviews Its U.S. Media Account

Search comes amid split with WK Media

The Sims

Electronic Arts is searching for an agency to handle its media business in the U.S.

The search comes amid a split with longtime incumbent WK Media. WK had handled the business since 2005.

EA's domestic media spending is estimated at $130 million annually. Select Resources International in Santa Monica, Calif. is managing the search.

In a statement, EA vp of social marketing Chris Thorne thanked WK Media for its efforts through the years and said EA's relationships with its creative agencies and MediaCom, its media shop in overseas markets, remain in place.

EA game titles include Madden NFL, The Sims, FIFA Soccer, Need for Speed and Battlefield. The company is expected to complete its search in May.

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