Electrolux Moves Business to Zenith Media

Snags media planning and buying from Prometheus

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Electrolux Major Appliances North America is shifting the duties for its U.S. media strategy, planning and buying to Zenith Media from Prometheus.

The Publicis Groupe shop won the business after a pitch that ran from April to June. It is unclear how many other agencies were in the pitch or if incumbent Prometheus defended the business. The appliance company has had relationships with Zenith in its global office in London and, since January, its Middle East office. 

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