Electric Boat Account Awarded to Mintz & Hoke

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For the second time in recent weeks, Mintz & Hoke has added business that departed re-gional rival Keiler & Co. after the latter’s midyear acquisition of Lockheed Martin.

Mintz & Hoke has picked up advertising chores for submarine maker Electric Boat, a unit of General Dynamics. The Avon, Conn., shop won the seven-figure business after a review of undisclosed agencies. Electric Boat had been a client of Keiler, Farmington, Conn. Keiler parted with Electric Boat after five years following its summer acquisition of Lockheed Martin’s $15 million account, which raised a potential conflict.

The Lockheed win also caused conflict issues for Keiler with helicopter manufacturer Sikorsky Aircraft.



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