El Pollo Loco has named a list of contenders for its $10 million ad account.
The seven Southern California semifinalists are Kovel Kresser & Partners in Santa Monica; Dailey & Associates, Asher/Gould, BBDO West and TBS Media Management, all in Los Angeles; Saatchi & Saatchi Pacific in Torrance; and Bozell Worldwide in Costa Mesa.
The Irvine, Calif.-based quick-serve chicken chain intends to narrow the list and give creative assignments to three or four finalists, according to Noel Buan, the company's field marketing coordinator. A decision is expected by the end of the month.
Foote, Cone & Belding here resigned the account last month after winning $270 million in Taco Bell business [Adweek, Nov. 10].