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Four out of five people say they’re still buying green products and services in the midst of a recession–despite the fact that these items sometimes carry higher costs, according to a new study commissioned by Green Seal and EnviroMedia Social Marketing and conducted by global market research firm Opinion Research.
According to the 2009 National Green Buying Survey, half of the 1,000 people surveyed say they’re buying just as many green products now as before the economic downturn, while 19 percent say they are buying more green products.
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