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Matchmaking website eHarmony.com has rekindled its relationship with Ocean Media. After nearly two years of working with Omnicom’s OMD, the online dating site has gone back to its previous media agency partner of nine years. The company has also parted ways with its creative agency, Omnicom’s GSD&M in Austin, Texas—which was hired in March—in favor of Handmade Productions, L.A.
eHarmony’s media business moved to OMD in January 2011 after a review that included Interpublic Group’s Initiative, Publicis Groupe’s MediaVest and WPP Group’s MEC.
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