Editor’s Letter: The Evolution of Man

Maybe you should try to get to know them again

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

There’s been a spate of writing lately questioning the relevance of men.

Like you would an old lawn mower or Mustang your dad never quite got around to restoring, Hanna Rosin, in The End of Men: And the Rise of Women, essentially throws a big, blue tarp over the rusting relic the gender has supposedly become.

I understand the demographic and the forecasting research behind the Death of Men trope. But personally, I’m not ready to hand in my XY card just yet—and with good cause, it turns out.

In our annual Men’s Issue, we take a differentiated look at how men function in the transitioning media and marketing worlds.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in