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Environmental issues have gotten a lot of screen time lately, but this
compelling 60-second PSA from Ogilvy & Mather for the Environmental Defense
Fund finds an unexpected, low-tech way to stress the dangers of global
warming. The ad opens with a shot of garbage strewn on a New York City
street. White plastic bags caught on subway sidewalk grates are naturally
ignored by passersby until a passing train below sends wind up into the
sheets of plastic and inflates them like balloons.
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