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In a move to integrate research into its public relations initiatives, Edelman is establishing a new entity, Edelman Berland, which will be led by Michael Berland, president of Penn Schoen Berland. Effective Sept. 10, Edelman will incorporate its existing research unit StrategyOne into the new operation.
Richard Edelman, president and CEO at the world’s largest PR firm, likens the move to what the company did ten years ago when it integrated digital into its global PR operations.
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