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MillerCoors is using clothes hangers to sell beer to women.
The SABMiller and MolsonCoors joint venture is getting ready to nationally launch MGD 64 in the fall. In the meantime, the 64-calorie extension of Miller Genuine Draft is being pitched to female dry cleaners customers in Seattle and Portland, Ore., via a partnership with EcoHanger. Since July, dry cleaners patrons have been taking home EcoHangers (clothes hangers made from 100% recycled material), carrying the message “64 calories is a light beer
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