Ecko 'Spreads the Word'

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NEW YORK Marc Ecko Enterprises, a client known for its viral videos that blur the line between fiction and reality, today launches a TV and Internet campaign from independent davidandgoliath.
 
Made for Zoo York, one of the Ecko brands, the campaign is comprised of 30- and 60-second TV spots and the zooyork.com/roaches Web site.
 
In the 60-second “Spread the Word,” a group of professional skaters and bikers, including Donny Barley, Anthony Shelter and Ruel “Wormz” Smith, spray paint hundreds of cockroaches with the Zoo York logo and then load them into backpacks.



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