eBay "Camera" | Adweek eBay "Camera" | Adweek
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eBay "Camera"

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Here's a tattoo parlor visit gone wrong. Michael Ian Black, using a camera purchased on eBay, takes digital photos of fellow comedian Michael Showalter, who thinks he's getting a macho shark on his back. In fact, it's a wimpy dolphin (with a heart). Punchline: Black calls the body art feminine, says Showalter will look great in a half-shirt. Brand impact? Perhaps slightly more than if eBay hadn't advertised at all -- though that's debatable. Look, Goodby's done great work for plenty of clients, and the talent here, while not exactly A-list, could surely make a commercial work if the premise had even a spark of life. But this tired, unfunny approach isn't even well enough developed to be called bad ... it's just predictably bland and boring, kind of like eBay these days. On the plus side, the spot makes such a non-impression, it's sure to be quickly -- if not instantly -- forgotten. Let's hope Black erases those pictures from his camera. The less evidence these 30 seconds ever existed, the better. --David Gianatasio