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Eagle River Interactive here has been selected to handle new media programs for telecommunications giant Sprint while announcing it is negotiating to sell its interactive services unit to Omnicom.
A representative of Kansas City, Mo.-based Sprint confirmed that Eagle River was selected to handle “all new media initiatives” including its Internet site (www.sprint.com).
No budget was disclosed, but sources earlier estimated the assignment to be worth $10-15 million [Adweek, June 16]. The other finalist for the business was Valentine-McCormick-Ligibel in Kansas City.
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