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Part of Electronic Arts’ pitch to advertisers is that the company publishes games on almost every possible platform — allowing them to reach every type of gamer. But until now, tracking an ad campaign across platforms was awkward, and usually labor intensive.
Not anymore, according to Elizabeth Harz, svp of EA’s global media sales team. During an Advertising Week presentation yesterday, Harz unveiled a digital dashboard that would allow advertisers to view the performance of in-game ads — across mobile, social or online platforms — all in one place.
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