EA Sports "Walk on Water"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As far as golf fans and marketers are concerned, Tiger Woods walks on water. In this video by Wieden + Kennedy, he does just that in order to play an especially difficult shot. The virtual Tiger manages a similar miracle in the latest version of his popular EA video game. This clip was created (supposedly in response to a fan’s post on YouTube) to assure the public that there’s no glitch in the software; Woods can, indeed, walk on water.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in