E-book Buyers Are 21% More Likely to Be Female | Adweek E-book Buyers Are 21% More Likely to Be Female | Adweek
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E-book Buyers Are 21% More Likely to Be Female

And other facts about digital entertainment

From e-books to streaming music, people are moving to digital formats for their entertainment. But not all are moving at the same pace. The way we buy may be as much a factor of gender and ethnic group as spending power, according to this recent Nielsen U.S. Consumer Entertainment Report. Digital music buyers, for example, are 5 percent more likely than the average U.S. adult to be Hispanic. E-book buyers are 21 percent more likely to be female. And buyers of streaming services are 73 percent more likely to be Asian.      


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