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DonatWald+Haque is breaking its first work for 21st Century Insurance since recently adding the account following a review.
DW+H picked up lead creative chores for the insurer; WPP Group’s Mindshare handles buying.
The work uses the tagline “Same great coverage for less” and features head-to-head comparisons with rival insurers to illustrate the savings consumers can expect with 21st Century. The first spot, “Door Dings,” uses Geico as the basis for comparison.
21st Century spent nearly $65 million in measured media last year, per Nielsen.
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