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Procter & Gamble hopes to energize its Duracell brand by conducting a nationwide casting call for five young ambassadors to deliver gifts to patients in children’s hospitals this holiday season. The Dark Knight’s Maggie Gyllenhaal is the spokeswoman for the promotion.
The online search runs through Nov. 3 at PowerASmile.com. To enter, parents must submit photos of their child (6-15 years old) excitedly opening or “powering up” a present for the first time. The other requirement is a short story submission describing the “best gift your child ever received and why it made them smile.”
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