Dunkin' Turns Ordering Coffee into Social Networking

Dunkin’ Donuts is encouraging consumers to pick up something for their friends or coworkers on the next donut run. The coffee and baked goods chain this week kicked off “Dunkin’ Run,” an interactive website and iPhone application, which aims to make group orders easier and more fun.
 
Participating customers create a list of friends and colleagues who are alerted when the Dunkin’ “runner” is heading to Dunkin’ Donuts for coffee or pastries. These contacts can then put in an order, and the requests are flowed into a group checklist, which the Runner can print out and bring to the nearest Dunkin’ Donuts location, or view on an iPhone.