Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Pepsi did it to Coca-Cola. Miller Lite used it against Bud Light, and now Dunkin’ Donuts is unleashing its blind taste test against Starbucks.
Dunkin’ Donuts is claiming coffee superiority in a new ad campaign debuting today. The first TV spot features a woman in a lab coat toting a clipboard who asks various working stiffs (an auto mechanic, power line repairman, TV reporter and taxi driver) which coffee they prefer. Of course, they select Dunkin’.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in