Dunkin' Donuts Debuts Campaign for 'Everyday Joes' | Adweek Dunkin' Donuts Debuts Campaign for 'Everyday Joes' | Adweek
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Dunkin' Donuts Debuts Campaign for 'Everyday Joes'

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Dunkin' Donuts this week launched a multimillion-dollar marketing campaign, featuring "everyday Joes" who drink the chain's coffee.

The Associated Press initially reported the news on Monday.

The campaign builds on an effort launched by Dunkin' Donuts last year, which involved casting calls to find real consumers to star in the new ads.

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