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By Judy Warner
BOSTON–Cone Communications last week was named public relations agency of record by Dunkin’ Donuts.
The assignment concluded a six-month review that originally included some of the public relations industry’s heaviest hitters, including incumbent Hill & Knowlton and Edelman Public Relations Worldwide, both in New York.
Only two shops were asked to participate in a final round, which included a strategic marketing assignment and a series of meetings between agency and client executives. Those two shops, sources said last week, were Cone in Boston and Cohn & Wolfe in New York.
The review was coordinated by Laurie Kiely, director of retail marketing for Dunkin’ Donuts.
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