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The X-Files: I Want to Believe opened in an underwhelming fourth place among the top ten movies this past weekend, but actor David Duchovny is No. 1 at men’s sportswear, footwear and accessories company Johnston & Murphy, where he will star in a national campaign breaking in August.
The effort, via Toth Brand Imaging, Cambridge, Mass., is anchored by a print campaign that will launch in September issues of such publications as Esquire, Forbes, Fortune and Men’s Health.
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