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NEW YORK DSL Forum, a nonprofit organization of about 200 digital subscriber line providers, equipment vendors and regulators, confirmed that it has been talking to “a couple of agencies” about its 2005 marketing communications plan.
Though one source estimated the budget to be about $40 million, client marketing director Laurie Gonzalez said next year’s plan is nascent at best and might not include traditional advertising.
The Fremont, Calif.-based organization’s last ad push, in 2000, was created by Stackig Advertising, McLean, Va.,
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