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Dave Anderson, president of Captain Dave’s Whale Watching & Dolphin Safari, already had the video and social media chops to attract hundreds of thousands of YouTube views for his boat tours in Dana Point, Calif. Then he upped the ante, this year buying two video-equipped drones that he guided into the sky to capture jaw-dropping footage of marine mammals off the Pacific Coast.
Anderson’s first drone video amassed a whopping 8 million YouTube views, blowing earlier efforts out of the water and underscoring how easy and effective it is for social marketers to create content using airborne robots.
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