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Droga5 Wins Grand Prix for Good for Inventing Bandages That Save Lives

Graham Douglas's breakthrough idea for Help Remedies

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CANNES, France—Droga5 in New York was honored with the Grand Prix for Good here tonight for helping to develop an unusual new product for pharma boutique Help Remedies: an adhesive bandage that could save someone's life.

Droga5 creative Douglas came up with an ingenious way of spurring marrow-donor registrations—he got Help Remedies to package donor kits with its adhesive bandage products. All you need is a drop of blood to complete the registration—a drop that may well be available if you're reaching for a bandage. The product is called "Help I've cut myself & I want to save a life."

For Douglas, it was very personal project. In 2002, his identical twin brother was diagnosed with leukemia. He received a life-saving bone-marrow transplant and made a full recovery—something Douglas hopes to see for more of the 10,000 people in the U.S. who need marrow transplants each year.

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