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New York City Football Club has hired Droga5 as its lead creative agency.
NYCFC is the newest team unveiled by Major League Soccer, and the league's 20th. It is jointly owned by by English Premier League team Manchester City Football Club and the New York Yankees, which together purchased the rights to NYCFC for a reported $100 million this spring. Manchester City FC is owned by a group of investors led by Sheikh Mansour bin Zayed Al-Nahyan, a member of the Abu Dhabi royal family.
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