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NEW YORK Method Products has named Droga5 as its lead agency.
The New York shop will launch a new branding campaign for the San Francisco-based environmentally friendly brand early next year.
Method spent $2 million on ads last year and had no measurable media outlay during the first seven months of 2008, per Nielsen Monitor-Plus. The client’s ad spend crested at just under $6 million in 2006.
“Droga5 is a dynamic agency that is known for taking traditional advertising initiatives and turning them upside down,” said Method co-founder Eric Ryan.
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