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Zynga and DreamWorks Animation (DWA) have partnered on what is the social gaming firm’s first feature film integration — a 24-hour campaign designed to boost awareness of the Friday release of Megamind.
Some might call it the digital age’s version of the Thursday prime-time TV spot for the latest movie release.
Seeking to leverage Zynga’s reach, DWA will integrate Megamind into Zynga’s most popular game FarmVille, which boasts 17 million daily and 56 million monthly active users worldwide.
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