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Mark Modesto has been elevated to the new post of president of Draftfcb North America, the Interpublic Group agency said today.
He has been president of the agency’s operations in Chicago; he now adds oversight for New York, San Francisco, Seattle, Orange County (Calif.), Toronto and Montreal.
Modesto (shown), a 30-year agency veteran, continues to report to shop CEO and president Laurence Boschettto.
“Since our 2006 merger [of Draft and FCB], Mark has been an advocate, embracing our new model and quickly putting in place the training programs to bring it to life,” Boschetto said in a statement.
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