Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Draftfcb San Francisco is the first creative agency for real estate search site Trulia, following a review initiated last August. Seven other shops were in the consideration mix.
The marketer has also hired Kira Wampler as its first chief marketing officer. Wampler, previously vp of product and marketing at Lytro, a light-field camera startup, is charged with launching the 9-year-old company's first national marketing campaign. Trulia plans to spend $45 million on the campaign, which will include offline elements like TV, radio and outdoor in addition to digital.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in