Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK In a bid to make its offerings more integrated and quicker to respond to changing client strategies, Draftfcb New York has merged its media, digital and customer-relationship management practices into a single unit called the Real-Time Marketing division.
The shop is the latest agency to combine digital and media units to better align capabilities with expanding media platforms as consumers gain greater control over when and where they consume marketing messages.
The move affects more than 100 of the shop’s 600 staffers in the New York office.
Chief
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in