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The New York office of Draftfcb has won two Food and Drug Administration assignments that are part of the FDA’s new initiative to keep teens from trying tobacco products and convince others to quit.
The Interpublic Group agency declined to comment, but sources close to the FDA said media spending on the two campaigns would collectively total $115 million in the next two years.
Draftfcb will partner with Fleishman-Hillard on public relations, subject-matter firm Danya International, social media company NMS and Initiative for media buying.
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