Dr Pepper to Dangle EA Downloads

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Gamers who want to unlock special content for The Sims 3 and other Electronic Arts downloads will have to buy a Dr Pepper.

The Dr. Pepper Snapple Group signed an exclusive deal with EA to offer original downloadable content in exchanged for codes placed on more than 500 million Dr Pepper products. 

The multimillion-dollar advertising agreement kicks off with The Sims 3 and will continue across multiple titles throughout 2010.

“The first-of-its-kind partnership with EA will give Dr Pepper fans an unrivaled experience by adding exclusive value to their games such as new levels and items,” said Tony Jacobs, vice president of marketing for Dr Pepper, in a recent statement.

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